Starting a business is so much work, and yet in some ways it’s only half the battle. Once you’ve got your business up and running, registered and officially founded, you need to start drawing in your customers and making your professional presence known. Simply put, you need to start marketing.

Marketing a business can theoretically be handled by anybody, but marketing effectively and in a way that sees a material return for your business is a different matter. Knowing how to market a cake business is something that you—or somebody you take on to help—need to know.

How to get customers for a cake business

Marketing your cake business should start with knowing your audience. After all, there’s no point trying to build up a voice and a presence as a business if you don’t know who you’re talking to. Who should be turning up in your email inbox and to your website?

Knowing your customers means knowing your competitors.

Customers these days need convenience. Many people will turn their business to a competitor if a new option is more convenient, and many will even pay more for a service that takes more work off their hands.

For cake businesses serving remote customers, this can pose a challenge. Cakes are inherently delicate items, and this can make delivery a very sensitive matter with little room for error. With this in mind, there’s an important question: how much to charge for cake delivery?

How do you deliver a cake?

Cake delivery comes with a lot of considerations, and exactly how you go about delivery will change depending on the cake or cakes being delivered.

For instance, delivering cupcakes can be a simple job that could even be completed on a bicycle or moped. Delivering a birthday or wedding cake, however,

Starting up a new cake business needs a lot of early nurturing. You want to get your name out there, let people know that there’s a new business to meet their cake cravings, and how they can get their orders in.

In this digital age, the best way to promote your business is undoubtedly to have an online presence. Unlike billboards and newspaper ads, promoting your business online can reach people as they scroll through Facebook and watch videos on their phone. But how to promote a cake business online when you’ve got no experience?

Why promote a business online?

Promoting your business online means that you’re putting your name exactly where people go to find things out and look up cake businesses. Statistics show that a staggering amount of people use search engines like Google to find local businesses. The halcyon days of using the Yellow

Starting a bakery in this day and age doesn’t just mean concerning yourself with where to actually make the cakes. It means putting yourself in the most competitive position possible, with easily accessible orders for your customers and the right packaging for transporting your baked creations.

Learning how to start a bakery business can be daunting—and there’s no doubt a lot to learn—but the essentials are rather straightforward, and we’re here to help. Let’s have a look.

What do you need to start a bakery?

First things first, there’s the obvious essentials.

You need somewhere to bake and organise the actual work of your business. This means taking orders, making your goods, and being able to package them up. If you want to do this from home, you can!

However, there

What is a Pallet Wrap?

The film wrap, stretch film, or pallet wrap has been used since the 70s by different industries and businesses. Made from stretchable polythene, the pallet wrap helps ensure the safe transport of goods, particularly a large number of goods fixed into pallets through stretch wrapping. People wrap pallets manually, or with a pallet wrapper, not just to secure loads, but also to protect objects against scuffs, weather damage, and other types of accidental damage, especially when packaging loads are in transit. The practice of pallet wrapping keeps items tightly bound and makes your loads more stable! 

How Does Stretch Wrapping Work?

When you wrap pallets using a film wrap or a stretch wrap, you stretch it around objects on a pallet, and the pallet wrap,