Woman with cake and phone

Starting up a new cake business needs a lot of early nurturing. You want to get your name out there, let people know that there’s a new business to meet their cake cravings, and how they can get their orders in.

In this digital age, the best way to promote your business is undoubtedly to have an online presence. Unlike billboards and newspaper ads, promoting your business online can reach people as they scroll through Facebook and watch videos on their phone. But how to promote a cake business online when you’ve got no experience?

Why promote a business online?

Promoting your business online means that you’re putting your name exactly where people go to find things out and look up cake businesses. Statistics show that a staggering amount of people use search engines like Google to find local businesses. The halcyon days of using the Yellow Pages book are gone!

By refusing or neglecting to promote your cake business online, you’re excluding yourself from a massive potential base of customers and you’re not getting a foot in the most competitive arena.

Promoting your business doesn’t have to be pushy or getting in people’s faces. Even something as simple as posting on community Facebook groups can let people know that you’re local and open for business.

Family and friends might know about your new business because they’re close to you and they see the new things happening in your life, but customers can’t be expected to just know that there’s a new cake business. They need to be made aware, particularly if you’re operating from your own home as opposed to a visible bakery on the high street.

How to advertise a cake business online

Advertising your cake business online should start with an important decision: are you going to get professional marketer’s help or are you going to DIY?

If you want the help of professional marketers, then this will of course need you to pay for their services either with profits from your business or other sources of cash such as savings.

Going down this route means you don’t really have to know any marketing skills yourself. Your chosen marketing ally should handle it all for you and give you feedback on how everything’s going. Get a full understanding of what you’ll receive before making any agreements.

However, if you’re advertising yourself, then you’ll need to be making the intelligent choices and making decisions as to where to focus your efforts. Knowing how to advertise your cake business is an essential bundle of skills, so it’s most definitely worth your while to at least understand the basics.

You can get your business some exposure through free means like Facebook posting and sending emails, though you might be interested in using some money to push your reach further with advertising features like promoted posts.

Additionally, learning some graphics skills—or getting the help of somebody who already has them—can help with making eye-catching images. These will often grab attention better than simple text-based posts and can be shared around easier.

Having a website is now near-effortless with many services giving you templates to easily build a site with no coding knowledge or specialism. These websites can then be populated with your original content like videos, images, and written content. Blog posts, articles, and recipes for customers to try all give you something to share on social media and bring people in to your website.

How do I know my online advertising is working?

An experienced marketer can give you analytical rundowns of what’s working and the degree to which it’s bringing in visitors, as well as using this information to plan what comes next and figure out where your business’s best approach lies. Working solo means you likely don’t have access to these tools.

Still, you can get a healthy idea of how much your promotional work is having an effect by watching how your enquiries grow and seeing how people react to your posts on social media.

At Packaging Chimp we help all kinds of customers in their quest to find the best packaging for their needs that helps promote their business and helps enhance their brand and advertising. For example, we helped this company that helps find driving test cancellations for its customers. We were approached to find the best type of packaging that fitted in with their brand when sending items to their customers. By doing this, we helped them choose the colours and sizing that matched the requirements of their brand. 

We help all types of companies choose the packaging they need to enhance their brand. 

Cake supplies for your online cake business

If you need quality, eco-friendly options for packaging and sending cakes as your business flourishes, look no further than Packaging Chimp.

To find our more about our products, contact us today.

Have we given you some ideas on how to start a bakery business at home? If so, check out our wide range of cake packaging supplies, available to order with free shipping and next-day delivery!

Whether you want cupcake boxes, cake boxes with lids, eco packaging, or mailing boxes, we have a package to suit.

If you want bespoke packaging, get in touch with our team and we will help to produce a full range of branded packaging options too.