shooting cheesecake with phone

Social media platforms like Instagram can be a vital marketing tool for cake businesses, and it's easy to understand why. 

Instagram encourages every type of enterprise to connect with its customers, but where should you start? 

Here we share some of our top tips on how to promote your cake business on Instagram.

 

Planning

Taking time to plan what you want to post is one of the best places to start when it comes to finding the right formul for how to grow your cake business on Instagram.

Content is king, so you should start by writing a list of ideas that you think would be fun, engaging, and interesting for your audience. 

If you're stuck, we've listed some of the most popular posts we've seen from cake businesses:

·        Instagram Reels of cake decorating

·        How you package your cakes ready for customers

·        Before and after cake decorating 

·        Reels or photos of cake mistakes, piping accidents and other baking mishaps!

·        Tips for other cake businesses and bakers on where you get your cake supplies

·        Photos or Reels of recent cake creations

·        A day in the life of a cake business owner- people love to see who is behind the bakes!

·        Seasonal offers or upcoming sales- Using Instagram tools such as the 'countdown' sticker when posting a story can be a good way to remind your audience of these offers.

You don't have to post every day, but ideally you should aim to regularly publish content so that your community remains engaged, whether that’s through an Instagram story, post or reel!

 

Engagement

Although most people think more followers equals more sales, this isn't always the case. 

As with most social platforms, engagement is the answer when it comes to how to promote a cake business on Instagram.

When people interact with your posts, make sure you respond because this will encourage them to engage more with your content. 

In turn, Instagram will start to show your cakes to potential new followers via the ‘Explore’ page and hashtags. 

Even with a small but dedicated cake community, you will have the love and support that will ultimately help your cake business to grow. 

 

Value

With so many businesses on Instagram, it can be easy to become lost in the sea of content, so it is imperative that what you post provides value. 

Value can come in many forms, whether you are sharing something interesting, entertaining, beautiful or informative. 

Whatever you decide to post, ensure that it gives your followers something they want to pause and look at or watch rather than posting for the sake of it.

A good way to judge this is by looking at other Instagram accounts you enjoy looking at and seeing what exactly it is that keeps you engaged.  

We hope these simple tips have given you a good starting point on how to grow your cake business on Instagram. If you use any of our Packaging Chimp Cake Supplies as part of your business, feel free to use the hashtag #PackagingChimp on Instagram to join our community of eco-conscious business owners!

 

Have we given you some ideas on how to start a bakery business at home? If so, check out our wide range of cake packaging supplies, available to order with free shipping and next-day delivery!

Whether you want cupcake boxes, cake boxes with lids, eco packaging, or mailing boxes, we have a package to suit.

If you want bespoke packaging, get in touch with our team and we will help to produce a full range of branded packaging options too.