Blog

  1. Where to buy boxes for a bakery

    box of donuts

    Choosing where to purchase your bakery supplies can be daunting, particularly if you are a new business. It can be difficult to know where it is best to buy from and what exactly you should be looking for, which is why here we will be taking you through everything you need to know.

     

    What type of boxes do you need?

    The first thing to consider when buying bakery boxes is your current and future packaging requirements. You will have to account for several factors, starting with the dimensions of the baked goods you offer. This will help you to narrow down which size bakery boxes are worth buying so you don't needlessly purchase supplies that are too big or too small.

    You may also wish to consider how eco-friendly and sustainable your bakery boxes are. Many customers have become increasingly aware of their carbon footprint and will often favour businesses that align with their environmental values. As such, at Packaging Chimp, we are

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  2. How to package a cake for delivery

    woman working at home with parcels

    Packaging and transporting a cake is every baker's worst nightmare. After all the love, attention and long hours that have gone into making a cake, the last thing you want is for it to be damaged in transit. So, how can you ensure that it's packaged safely and gets to the customer in one piece?

    In this blog, we will be walking you through the key steps you should take to safely and securely package a cake for delivery!

     

    What packaging should you use?

    When dealing with a wedding cake, you may want to invest in a sturdy plastic container or box designed to withstand the weight and usually larger dimensions. Not only will this keep the cake stable until it arrives at the venue, but you will likely be able to get the box back.

    However, for everyday customer cakes, you will want to invest in paper cake boxes with lids. These boxes are practical, affordable and incredibly versatile, making them the ideal choice for any baker. They

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  3. How much profit should you make on a cake

    bake sale cupcake

    As a baker running a business, it can be easy to forget that your time and hard work are valuable, and you should be paid fairly for your skills. Baking is a labour of love, but your business must be able to continue growing and, most importantly, make a profit. So, where do you start?

    Here we have created a simplified guide for beginners and veteran bakers on how to price cakes to sell and how much profit you should aim to make on each cake.

     

    How to price cakes to sell

    Ensuring that you have priced your cakes correctly is crucial to helping your business to grow. If your prices are too high, customers will have a negative impression of your business and are unlikely to return. Equally, if your prices are too low, you are jeopardising your business, and it won't be long until the losses are too great to stay open.

    So, how do you figure out pricing? You start by determining how much it costs to make your cakes which includes

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  4. How do I advertise my cake business on Instagram?

    shooting cheesecake with phone

    Social media platforms like Instagram can be a vital marketing tool for cake businesses, and it's easy to understand why. 

    Instagram encourages every type of enterprise to connect with its customers, but where should you start? 

    Here we share some of our top tips on how to promote your cake business on Instagram.

     

    Planning

    Taking time to plan what you want to post is one of the best places to start when it comes to finding the right formul for how to grow your cake business on Instagram.

    Content is king, so you should start by writing a list of ideas that you think would be fun, engaging, and interesting for your audience. 

    If you're stuck, we've listed some of the most popular posts we've seen from cake businesses:

    ·        Instagram Reels of cake decorating

    ·        How you package your cakes ready for customers

    ·

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  5. How can a bakery be more productive?

    baker man making dough and bakery ingredients

    Whether you’re a home-based start-up or a well-established bakery, there are always ways you can improve productivity. 

    At Packaging Chimp we believe the secret is simplicity, and here we share our top tips on how to improve bakery production without having to compromise on quality.

     

    Organisation

    Whether you work from home or operate out of larger premises, being organised is key to increasing productivity. 

    The quote ‘Tidy space, tidy mind’ certainly rings true for any baker, and by keeping your baking area clean and organised you will find processes will start to improve. 

    Not only will you save time knowing where everything is, but you are less likely to become stressed and overwhelmed by disorganisation. 

    Less time spent worrying about finding what you need means more time to dedicate to making!

     

    Upgrade your packaging

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  6. How do bakeries increase sales

    Saleswoman in bakery

    Like many industries, the bakery sector faces increasingly challenging times with the cost of everything - from ingredients to utility bills - on the rise.

    It is no exaggeration to say that every sale counts, which is why here we have compiled a short guide on how to improve bakery sales to provide some inspiration.

     

    Social media

    Social platforms like Instagram and TikTok are some of the best free marketing tools at your disposal.

    Bakeries are known to be incredibly popular on social media because customers love to see what sweet and savoury creations you have on offer.

    It also allows you to reach different audiences, promote sales, advertise new products and keep customers up to date.

    Many bakeries find that using Instagram’s Stories tool is a simple but effective way to communicate with their customers on a daily basis.

    Whether you want to use the countdown tool to remind them of an upcoming

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  7. How do I market my cake business?

    cake

    Starting a business is so much work, and yet in some ways it’s only half the battle. Once you’ve got your business up and running, registered and officially founded, you need to start drawing in your customers and making your professional presence known. Simply put, you need to start marketing.

    Marketing a business can theoretically be handled by anybody, but marketing effectively and in a way that sees a material return for your business is a different matter. Knowing how to market a cake business is something that you—or somebody you take on to help—need to know.

    How to get customers for a cake business

    Marketing your cake business should start with knowing your audience. After all, there’s no point trying to build up a voice and a presence as a business if you don’t know who you’re talking to. Who should be turning up in your email inbox and to your website?

    Knowing your customers means knowing your competitors.

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  8. How much should you charge for cake delivery?

    Food delivery

    Customers these days need convenience. Many people will turn their business to a competitor if a new option is more convenient, and many will even pay more for a service that takes more work off their hands.

    For cake businesses serving remote customers, this can pose a challenge. Cakes are inherently delicate items, and this can make delivery a very sensitive matter with little room for error. With this in mind, there’s an important question: how much to charge for cake delivery?

    How do you deliver a cake?

    Cake delivery comes with a lot of considerations, and exactly how you go about delivery will change depending on the cake or cakes being delivered.

    For instance, delivering cupcakes can be a simple job that could even be completed on a bicycle or moped. Delivering a birthday or wedding cake, however,

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  9. How to promote your new cake business online

    Woman with cake and phone

    Starting up a new cake business needs a lot of early nurturing. You want to get your name out there, let people know that there’s a new business to meet their cake cravings, and how they can get their orders in.

    In this digital age, the best way to promote your business is undoubtedly to have an online presence. Unlike billboards and newspaper ads, promoting your business online can reach people as they scroll through Facebook and watch videos on their phone. But how to promote a cake business online when you’ve got no experience?

    Why promote a business online?

    Promoting your business online means that you’re putting your name exactly where people go to find things out and look up cake businesses. Statistics show that a staggering amount of people use search engines like Google to find local businesses. The halcyon days of using the Yellow

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  10. What do you need to start your own bakery?

    Baking Equipment

    What do you need to start your own bakery?

    Starting a bakery in this day and age doesn’t just mean concerning yourself with where to actually make the cakes. It means putting yourself in the most competitive position possible, with easily accessible orders for your customers and the right packaging for transporting your baked creations.

    Learning how to start a bakery business can be daunting—and there’s no doubt a lot to learn—but the essentials are rather straightforward, and we’re here to help. Let’s have a look.

    What do you need to start a bakery?

    First things first, there’s the obvious essentials.

    You need somewhere to bake and organise the actual work of your business. This means taking orders, making your goods, and being able to package them up. If you want to do this from home, you can!

    However, there

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