Monthly Archives: December 2022

Choosing where to purchase your bakery supplies can be daunting, particularly if you are a new business. It can be difficult to know where it is best to buy from and what exactly you should be looking for, which is why here we will be taking you through everything you need to know.

What type of boxes do you need?

The first thing to consider when buying bakery boxes is your current and future packaging requirements. You will have to account for several factors, starting with the dimensions of the baked goods you offer. This will help you to narrow down which size bakery boxes are worth buying so you don't needlessly purchase supplies that are too big or too small.

You may also wish to consider how eco-friendly and sustainable your bakery boxes are. Many customers have become increasingly aware of their carbon footprint and will often favour businesses that align with their environmental values. As such, at Packaging Chimp, we are

Packaging and transporting a cake is every baker's worst nightmare. After all the love, attention and long hours that have gone into making a cake, the last thing you want is for it to be damaged in transit. So, how can you ensure that it's packaged safely and gets to the customer in one piece?

In this blog, we will be walking you through the key steps you should take to safely and securely package a cake for delivery!

What packaging should you use?

When dealing with a wedding cake, you may want to invest in a sturdy plastic container or box designed to withstand the weight and usually larger dimensions. Not only will this keep the cake stable until it arrives at the venue, but you will likely be able to get the box back.

However, for everyday customer cakes, you will want to invest in paper cake boxes with lids. These boxes are practical, affordable and incredibly versatile, making them the ideal choice for any baker. They

As a baker running a business, it can be easy to forget that your time and hard work are valuable, and you should be paid fairly for your skills. Baking is a labour of love, but your business must be able to continue growing and, most importantly, make a profit. So, where do you start?

Here we have created a simplified guide for beginners and veteran bakers on how to price cakes to sell and how much profit you should aim to make on each cake.

How to price cakes to sell

Ensuring that you have priced your cakes correctly is crucial to helping your business to grow. If your prices are too high, customers will have a negative impression of your business and are unlikely to return. Equally, if your prices are too low, you are jeopardising your business, and it won't be long until the losses are too great to stay open.

So, how do you figure out pricing? You start by determining how much it costs to make your cakes which includes

Social media platforms like Instagram can be a vital marketing tool for cake businesses, and it's easy to understand why. 

Instagram encourages every type of enterprise to connect with its customers, but where should you start? 

Here we share some of our top tips on how to promote your cake business on Instagram.

Planning

Taking time to plan what you want to post is one of the best places to start when it comes to finding the right formul for how to grow your cake business on Instagram.

Content is king, so you should start by writing a list of ideas that you think would be fun, engaging, and interesting for your audience. 

If you're stuck, we've listed some of the most popular posts we've seen from cake businesses:

·        Instagram Reels of cake decorating

·        How you package your cakes ready for customers

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Whether you’re a home-based start-up or a well-established bakery, there are always ways you can improve productivity. 

At Packaging Chimp we believe the secret is simplicity, and here we share our top tips on how to improve bakery production without having to compromise on quality.

Organisation

Whether you work from home or operate out of larger premises, being organised is key to increasing productivity. 

The quote ‘Tidy space, tidy mind’ certainly rings true for any baker, and by keeping your baking area clean and organised you will find processes will start to improve. 

Not only will you save time knowing where everything is, but you are less likely to become stressed and overwhelmed by disorganisation. 

Less time spent worrying about finding what you need means more time to dedicate to making!

Upgrade your packaging

Like many industries, the bakery sector faces increasingly challenging times with the cost of everything - from ingredients to utility bills - on the rise.

It is no exaggeration to say that every sale counts, which is why here we have compiled a short guide on how to improve bakery sales to provide some inspiration.

Social media

Social platforms like Instagram and TikTok are some of the best free marketing tools at your disposal.

Bakeries are known to be incredibly popular on social media because customers love to see what sweet and savoury creations you have on offer.

It also allows you to reach different audiences, promote sales, advertise new products and keep customers up to date.

Many bakeries find that using Instagram’s Stories tool is a simple but effective way to communicate with their customers on a daily basis.

Whether you want to use the countdown tool to remind them of an upcoming