Saleswoman in bakery

Like many industries, the bakery sector faces increasingly challenging times with the cost of everything - from ingredients to utility bills - on the rise.

It is no exaggeration to say that every sale counts, which is why here we have compiled a short guide on how to improve bakery sales to provide some inspiration.

 

Social media

Social platforms like Instagram and TikTok are some of the best free marketing tools at your disposal.

Bakeries are known to be incredibly popular on social media because customers love to see what sweet and savoury creations you have on offer.

It also allows you to reach different audiences, promote sales, advertise new products and keep customers up to date.

Many bakeries find that using Instagram’s Stories tool is a simple but effective way to communicate with their customers on a daily basis.

Whether you want to use the countdown tool to remind them of an upcoming sale, or post a story to let them know that products are flying out the door, social media a proven way of how to improve your cake business.

 

Packaging

Have you ever bought something because you loved the packaging? Well, baked goods are no different!

Branding is everything, but you don’t have to spend a fortune to upgrade your packaging. At Packaging Chimp, we are proud to offer a wide range of cake boxes and supplies that we can customise to match your brand.

Alternatively, we have seen many businesses buy our packaging and use stickers, coloured ribbons, gift tags and other on-brand extras to elevate their products.

Don’t forget your baked treats are the star of the show, but the right packaging can help to improve bakery sales while enhancing your brand’s recognition.

 

Partnerships

Everyone loves freshly baked treats, so it is worth reaching out to cafés and restaurants in your local area to propose a partnership.

These industry relationships are invaluable, and are a great way to expand your revenue streams.

Not only will you have more opportunities to make sales via these establishments, but it will allow you to expand your customer base.

 

Free samples

Handing out free samples may sound counterintuitive, but it’s the perfect way of showing how to increase sales in your bakery as well as expanding its customer base.

Everyone loves a freebie, and instead of wasting leftover baked goods that didn’t sell that day, you can cut them up and hand them out to the public.

It will help to get more eyes on your business and allows the customers to get a taste of your product and leave them wanting more.

Running a bakery is no small feat, and we hope that some of the ideas listed here have helped give you some food for thought on how to increase sales.

We understand, now more than ever, that every penny counts, which is why we have curated a range of budget-friendly cake supplies for bakeries of all sizes.

If you have any questions about our products or would like to know more about our Bespoke Packaging services, please don’t hesitate to contact our team today.

 

Have we given you some ideas on how to start a bakery business at home? If so, check out our wide range of cake packaging supplies, available to order with free shipping and next-day delivery!

Whether you want cupcake boxes, cake boxes with lids, eco packaging, or mailing boxes, we have a package to suit.

If you want bespoke packaging, get in touch with our team and we will help to produce a full range of branded packaging options too.