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Starting a business is so much work, and yet in some ways it’s only half the battle. Once you’ve got your business up and running, registered and officially founded, you need to start drawing in your customers and making your professional presence known. Simply put, you need to start marketing.

Marketing a business can theoretically be handled by anybody, but marketing effectively and in a way that sees a material return for your business is a different matter. Knowing how to market a cake business is something that you—or somebody you take on to help—need to know.

How to get customers for a cake business

Marketing your cake business should start with knowing your audience. After all, there’s no point trying to build up a voice and a presence as a business if you don’t know who you’re talking to. Who should be turning up in your email inbox and to your website?

Knowing your customers means knowing your competitors. In other words, understanding where other people are going to buy cakes and why they’re drawn to those places. This can be difficult to know in deep detail without asking people one by one, but noting competitor prices and reading up on customer reviews are some simple bits of research that can give you a broader view of the landscape.

Can I market my cake business for free?

There are some ways you can drum up more publicity for your business without directly paying for it.

For instance, posting on social media costs nothing and attending a local event may cost the fee for a table at most. These methods are often low impact but they’re good starting points for a small business looking to get off the ground.

Word of mouth can also go a long way, but this is hard to control and often has to be allowed to happen organically through your good reputation and consistency.

For larger scale marketing with experienced technical knowledge behind it, you’ll need the help of a professional marketer or an agency.

What do I need to market my cake business?

If you’re going to be selling your services online, you’ll want at least some presence on social media. This is great for SEO—that is, ensuring Google shows your business when people search for it—and gives people other avenues to contact you.

However, you’ll also want to think about the more concrete marketing aspects of your business. Having cake boxes bearing your logo and information can go a long way and leave a lasting impression, and it’s a simple part of your marketing that can even fetch new customers.

If your business is profitable enough and starts showing a high level of growth, you might want to portion off some of your profits to pay for additional marketing help. This could be continuous managed marketing, or it could be one-off services such as logo and website design, copywriting, or business card printing.

There are many answers to how to market your cake business successfully, and what you opt for will depend on your budget and the scale of your business. Generally, you’ll want:

-        Branded cake supplies and packaging

-        A social media presence with customer reviews

-        A website

-        Contact information on Google

Finally, you’ll need patience! Marketing doesn’t produce big results overnight, and it can be a long-term build up to start seeing an uptick in business. It’s about raising your profile and drawing greater attention, not forcing or tricking people into buying your services.

Do I need packaging to market my cake business?

Having a visually appealing logo and an attractive website falls a bit flat if a cake turns up in subpar packaging. To promote a professional appearance, you’ll definitely need to have high-quality packaging and cake supplies to show that you’re serious about your business and customer satisfaction.

Good cake supplies needn’t be expensive or cut deep into your profits.

For affordable, high-quality cake supplies, turn to Packaging Chimp. Get your cake business off the ground and making customers smile!

To find out more about our options including fantastic green-conscious eco packaging, contact us today.

Have we given you some ideas on how to start a bakery business at home? If so, check out our wide range of cake packaging supplies, available to order with free shipping and next-day delivery!

Whether you want cupcake boxes, cake boxes with lids, eco packaging, or mailing boxes, we have a package to suit.

If you want bespoke packaging, get in touch with our team and we will help to produce a full range of branded packaging options too.